Our Story

Raised as the child of Middle Eastern immigrants, I was fortunate to grow up surrounded by the richness of traditional remedies. Fond memories linger from the times when turmeric and egg yolk were the go-to solutions for managing bruises and dark marks. These timeless practices etched a profound mark on my upbringing.

Amidst the challenges posed by the Covid-19 pandemic, I found myself grappling with a common issue: the appearance of acne and hyperpigmentation due to prolonged mask use.

Determined to seek a personal solution for mask-related acne, I embarked on a journey into the realm of skincare. Exploring the vast landscape, I delved into our family's heritage of natural remedies, clean formulations, and dermatologist-endorsed products, each with its unique advantages.

In this exploration, a groundbreaking idea sparked within me. The question arose: why not combine the best of all worlds? Thus, my vision took shape – a holistic approach to skincare that seamlessly merges the potency of natural root extracts with the effectiveness of scientifically-proven active ingredients, all guided by seasoned dermatologists.

This ethos of duality weaves through every aspect of my product line. I craft skincare solutions that bring together the wisdom of nature and the precision of science, offering you a truly balanced and transformative experience.